Split testing or A/B testing as it’s also known is a great way to help improve the conversions of your product.
Many marketers will split test multiple steps in their sales process. Such as the sales page to see which performs better with clicks to the cart page.
Then when the user gets to the cart you’re going to want to test again to see which variations of your cart performs better.
Thankfully ThriveCart make it quick and simple to setup split tests for your carts. Watch this video to see how quick and easy it is.