Everyone needs an online presence these days, especially if you want to sell digital products online. Having an effective website or at least a sales funnel is crucial: but not everyone has the technical skills or resources to design and develop a professional-looking website from scratch. And let’s face it, who has the time or energy to sink into hours and hours of learning?
Enter: the online page builder. By using a page builder tool to simplify the website creation process, you can design and customize web pages without needing to write a single line of code. Just drag and drop and publish. The thing is, there’s a bunch of options on the market right now, and no two page builders are made the same…
Read on, because in this guide we’ll delve into the world of page builders and compare four popular options: ThriveCart, Convertri, Leadpages, and Squarespace. After a thorough evaluation, you’ll be able to pick the one that fits your exact needs.
But first of all, let’s take a sneak peek of what you can expect…
Why do I need an online page builder?
If you aren’t familiar with the term, an online page builder is a catch-all term for a number of apps and platforms that help you create web pages. With these platforms you can create multiple pages and link them together, creating online experiences such as websites and sales funnels.
Web pages are built with code such as HTML, CSS and JavaScript – but online page builders let you drag and drop elements or create pages from templates, so you never need to ever write a single line of code. If you know these languages you can often add extra functionality, but it’s not necessary to build and publish a fully working website by yourself.
Page builders make it easy to add in elements such as text, images, videos, countdowns, and even sign-up and purchase forms. This means that if you want to sell digital or physical products online, online page builders offer a fantastic solution for getting up and running quickly with minimal effort.
ThriveCart
ThriveCart is a powerful page builder designed to help businesses create high-converting sales funnels, landing pages, and checkout pages. As you may be able to tell, it’s geared towards ecommerce, and is best for people who want to earn money selling digital products online.
It offers a wide range of features tailored to marketers and entrepreneurs looking to boost online sales and grow a side hustle or main business. With its intuitive drag-and-drop editor and extensive library of templates, not to mention a whole host of third-party integrations, ThriveCart makes it easy for users to create professional-looking pages in minutes.
The interface is slick, but might not offer the flexibility you’re looking for if you have a very specific look in mind or want to dive deeper into the creative design side of things.
Key Features:
- Drag-and-Drop Editor: ThriveCart’s user-friendly editor allows users to customize every aspect of their pages without any coding knowledge.
- Conversion-focused Templates: ThriveCart provides a variety of pre-designed templates optimized for conversions, covering a range of industries and purposes.
- A/B Testing: Users can split test different elements of their pages to optimize for higher conversions.
- Integrations: ThriveCart seamlessly integrates with popular email marketing platforms, payment gateways, and other third-party tools.
- Analytics: Detailed analytics help users track the performance of their pages and make data-driven decisions to improve conversions.
- ThriveCart Learn: ThriveCart comes with an integrated course delivery platform, which lets you create and sell online learning experiences seamlessly.
Pros:
- Intuitive interface
- Extensive template library
- Powerful features for optimizing conversions
- Seamless integrations
- Comprehensive analytics
- One affordable lifetime license
Cons:
- Less flexible design options compared to some competitors
Convertri
Convertri is another top contender in the page builder market, offering a range of features geared towards creating lightning-fast, high-converting pages. With emphasis on speed and performance, Convertri also has a powerful drag and drop page builder with endless flexibility: without columns or grids, you can drag and resize any element you want to complete your vision.
Convertri also provides users with the tools they need to generate leads or launch a successful business selling digital products. It has a membership platform like ThriveCart, and you can offer subscriptions and free trials with its flexible payment options.
Key Features:
- Accelerated Page Loading: Convertri boasts lightning-fast page loading speeds, ensuring a smooth user experience and improved conversions.
- Flexible Editor: The drag-and-drop editor allows users to design and customize pages to suit their specific needs, with no technical expertise required.
- Dynamic Text Replacement: Personalize your marketing messages based on user demographics or behavior to increase engagement and conversions.
- Funnel Mapping: Visualize your sales funnels and optimize the customer journey for maximum effectiveness.
- Split Testing: Test different variations of your pages to identify the best-performing elements and improve overall conversion rates.
Pros:
- Exceptional page loading speed
- User-friendly editor
- Advanced personalization features
- Comprehensive funnel mapping capabilities
- Robust split testing functionality
Cons:
- Limited template selection compared to some competitors
- Plans start from $99/mo
Leadpages
Leadpages is a popular choice among marketers and small businesses looking to create high-converting landing pages, pop-ups, and alert bars. With its easy-to-use interface and extensive range of templates, Leadpages aims to streamline the page-building process and help users generate leads and drive sales.
It’s been around for a while and is well-loved by its users, for good reason – it’s one of the top page builders on the internet.
Key Features:
- Template Library: Leadpages offers a vast collection of mobile-responsive templates for various industries and purposes, making it easy to find the perfect design for your needs.
- Drag-and-Drop Editor: Customize your pages with ease using Leadpages’ intuitive editor, which allows for quick and easy modifications without any coding required.
- Lead Capture Tools: Capture leads with customizable opt-in forms, pop-ups, and alert bars, and seamlessly integrate them with your email marketing platform.
- A/B Testing: Test different variations of your pages to optimize for conversions and maximize ROI.
- Analytics: Track the performance of your pages with detailed analytics and reporting features.
Pros:
- Extensive template library
- Intuitive drag-and-drop editor
- Effective lead capture tools
- A/B testing capabilities
- Comprehensive analytics
Cons:
- Some users may find the interface less intuitive compared to other platforms
- Limited customization options compared to more advanced page builders
Squarespace
Squarespace is a well-known website builder that offers a range of features for creating beautiful, professional-looking websites. While not specifically designed for creating marketing pages, Squarespace can still be used to build landing pages, portfolios, and online stores with its intuitive drag-and-drop editor and customizable templates.
Squarespace caters to absolute beginners, and makes it as easy as possible to get a website off the ground. This means some of its features may be less flexible for more advanced users who are seeking more control over their creations.
Key Features:
- Designer Templates: Choose from a selection of beautifully designed templates created by professional designers, all of which are fully customizable to suit your brand.
- Drag-and-Drop Editor: Customize your pages with ease using Squarespace’s intuitive editor, which allows for quick and easy modifications without any coding required.
- E-commerce Functionality: Sell products and services online with Squarespace’s built-in e-commerce features, including inventory management, payment processing, and order tracking.
- Mobile Optimization: Ensure your pages look great on any device with Squarespace’s mobile-responsive design templates.
- SEO Tools: Optimize your pages for search engines with Squarespace’s built-in SEO tools, including customizable meta tags and automatic sitemap generation.
Pros:
- Beautifully designed templates
- Intuitive drag-and-drop editor
- E-commerce functionality
- Mobile optimization
- SEO tools
Cons:
- Not specifically designed for creating marketing pages
- Limited customization options compared to page builders
Which Page Builder is Best?
After evaluating the features, usability, and performance of ThriveCart, Convertri, Leadpages, and Squarespace, we’ve got to say that it’s pretty clear that ThriveCart emerges as the overall winner in 2024.
Our platform offers an extensive range of features geared towards optimizing conversions and making sales, as well as our intuitive drag-and-drop editor for building pages. With ThriveCart Learn you can create and sell online courses, making ours a one-stop platform for all your page building needs.
Coming in at a close second, Convertri offers a fully flexible and lightning fast page builder that can accommodate even the most demanding designer’s needs. While Convertri doesn’t offer quite as many analytics or affiliate features as ThriveCart, its page builder is second to none.
Ultimately, the best page builder for you will depend on your specific needs and preferences, but ThriveCart and Convertri are undoubtedly leading the pack in 2024.
